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Talks - "Online Video: From A Brief To A Share"

Brands are incrisingly looking to create engaging online video content. But the creative work that goes into a TV ad is not the same as what should go into online video. In this talk we go through past online video campaigns, see exactly what makes people share videos, discuss why a share is worth way more than a view, and talk about the process of optimizing your content for online sharing from the creation of the script, to the moment it gets shared online. 

 

Panels - "Late Night Writer's Q&A"

Moderated by Comedy Producer Evyatar Gour, the annual "Late Night Writer's Panel" has been featured as part of the Brooklyn Comedy Festival since its inception. With writers from TV's top late night shows including Late Night with Seth Meyers, The Tonight Show with Jimmy Fallon, HBO's Last Week Tonight, The Colbert Report, and The Daily Show. The panel includes a conversation about methods of writing for each show, tips for new writers, building your packet, writing for a show's specific voice, and wherever the conversation leads them.

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